Localising Your Product for New Market Entry

Localising Your Product for New Market Entry

Ensuring your product is adapted to new and culturally different markets is difficult. Join to learn about successful methods & strategies.

By Mayor's International Business Programme

Date and time

Tue, 27 Apr 2021 07:00 - 08:30 PDT

Location

Online

About this event

Expanding internationally is not just transcreation and new currencies; it’s understanding where your product fits in that new, culturally different market. Tweaking your product to ensure optimal fit with user expectation is difficult and there’s case studies aplenty on failed international expansions. However, in this session we, together with our partners at Ciklum, invite you to hear about successful methods that ensure your product lands in your next international market.

In this workshop you will:

👉 Identify strategies to ensure new market resonance

👉 Discover what planning for market localisation looks like

👉 Discuss some relevant international market product trends and nuances.

About the Speaker 💬

James Lennon, VP of Product @ Ciklum

Working as VP of Product at Ciklum, James Lennon develops top-level clients and Ciklum own products for the end-users. James has experience working with Ciklum, EY Seren, EY, Goodrich, Littlewoods Gaming etc.

Organised by

The Mayor’s International Business Programme is tailored to fit your specific international growth ambitions. An exclusive programme, it provides a bespoke mentoring scheme, delivered by leading entrepreneurs and business leaders; expert advice and workshops; targeted trade missions and access to live leads and opportunities.

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